As part of the interview process for my first choice I was asked to analyse any relevant product and produce a detailed redesign of its key failings. I choose to use a domestic kettle as I feel that a simple product such as this has ample opportunity to improve upon.
This was the Sainsbury’s kettle I decided to work with, below is my completed analysis and redesign. Despite being limited to two A3 pages I felt I succeeded in improving the design through a number of novel changes. Not photographed was an I initial 10 pages of notes used to brainstorm ideas and analyse faults.